table common gift cards in the market and whether they are suitable for transactions
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Here’s a table listing common gift cards and whether they are suitable for general transactions:
Gift Card Type Examples Transaction Scope Suitable for General Transactions? Open-Loop Gift Card Visa, Mastercard, American Express Can be used anywhere the card network is accepted (online & in-store) Yes
Closed-Loop Gift Card Amazon, Walmart, Starbucks, iTunes Only usable at the issuing store or platform No
Digital/Virtual Gift Card eBay, Steam, PlayStation Network Online purchases, sometimes peer-to-peer if open-loop Only if open-loop
Mobile Wallet Gift Card Apple Wallet, Google Wallet, PayPal Online & in-store payments depending on acceptance Sometimes, depending on acceptance
Key Takeaways:
If you want a gift card for general transactions or online payments anywhere, choose an open-loop card like Visa or Mastercard.
Closed-loop or store-specific gift cards are restricted to the issuing brand.
Virtual or mobile wallet cards can be flexible but check acceptance rules.